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What are missed calls costing you every month?
Four sliders, your own math, instant result. The answer is yours before we ask for anything.
Quick answer
How much do missed calls cost a service business?
It depends on four numbers: how many calls you miss, how many were real buyers, how many of those would have booked, and what a job is worth. At 20 missed calls a week and a $450 job value, the example below estimates a $6,279 monthly gap using its editable assumptions. Move the sliders to see your own figure.
Sources: Invoca: call-conversion research · HighLevel: missed-call text-back · HighLevel support: missed-call text-back setup · Updated September 2026
Not sure what to enter? Try a made-up example.
These are fictional businesses with invented numbers, shown in US dollars. They are not real customers.
Invoca's 2026 study analyzed more than 70 million calls and found that 38% of calls answered by a person were leads. That is not a benchmark for missed calls. Estimates only, built from your inputs. The 35% and 46% defaults are examples, not benchmarks for missed calls. Your own call and booking records are better inputs. Nothing here is a promise of revenue.
Your estimated leak Estimate
$6,279/month
$75,348 a year - about 30 qualified opportunities and 14 booked jobs slipping away each month.
How to read this: Your number you changed it. Example value a placeholder we filled in. Estimate calculated from those inputs, not a forecast or a promise.
Your math: 20 missed/week x 35% qualified x 46% booking x $450 avg job x 52 weeks = $75,348/year
What recovery is worth
Three recovery scenarios, your numbers applied.
Nobody recovers every missed call. These scenarios are illustrations, not predictions.
$1,570 /month back Estimate
Assumes 25% of missed calls are recovered.
3.5 extra booked jobs · 7.6 opportunities recovered
$3,140 /month back Estimate
Assumes 50% of missed calls are recovered.
7 extra booked jobs · 15 opportunities recovered
$4,709 /month back Estimate
Assumes 75% of missed calls are recovered.
10 extra booked jobs · 23 opportunities recovered
In jobs, not percentages - at $450 a booked job. Compare the pilot and system break-evens with the base card above.
Your suggested next step
Replace the example numbers with your own.
The result above uses example values. Check your call log and invoicing, then update the four sliders before you decide anything.
- Count. For 7 days, note every call you miss and mark which ones were real enquiries.
- Reply. Get back to each one the same day and track how many book.
- Re-run. Come back, enter your real numbers and compare them with this estimate.
A guide, not a guarantee. Your results depend on your calls, your follow-up and your market.
Next step
Want your real numbers instead of defaults?
A missed-call audit checks what actually happens when your phone rings. Your calculator values carry into the form, so nothing gets retyped.